To accompany the launch of Hydro Master Gel, in March 2016, Shiseido MEN turned to a rising star of freeride skiing. Kevin Rolland perfectly masters the control of the body to achieve excellence. What other sport can express the values that led to the design/conception of this new skincare generation? Freeride skiing pushes athletes to shake up the lines of sport and to take risks. Such greatness requires total body control. French freestyle skier, Kevin Rolland excels in this area. His half-pipe skills led him to win numerous awards: Gold Medal at X Games USA (2016), Silver Medal at X Games USA (2015), Bronze Medal at the Sochi Olympic Games, first Silver Medal at the FIS Freestyle World Championships and winner of the AFP World Ranking (2014).
ESSENTIAL HYDRATATION FOR ALL SKIN TYPES
Dry, rough or oily skin needs on-demand hydration to feel refreshed and remain in control. Unlike products that only treat skin concerns after they appear, Hydro Master Gel helps enhance the skin’s own natural abilities to resolve issues such as dryness, uneven texture and overproduced sebum.
Rehydrate. Refresh. Control oil. Power Your Skin.
Empower skin to become the master of its own conditions.
98% of men felt their skin appeared more moisturized
90% of men found their skin appeared fresh and smooth
86% of men found their pores appeared less visible
93% of men experienced an improvement from extreme dryness
Apply every morning and evening, after cleansing or shaving.
Press pump twice and smooth evenly over face. Adjust the quantity used based on humidity conditions and the needs of your skin.
The dewy gel texture blends into skin instantly, with a refreshing, non-sticky finish.
Morning 
Evening 
After sport 
Dry air condition 
Cold air condition Using Shiseido’s Hydro Master Gel has been a very positive eye-opener! I really enjoyed the long-lasting fresh feeling of the gel after applying it on my face. My skin is hydrated with no shine, just a good rejuvenated look and a refreshing mint scent that lasts throughout the day!
Shiseido MEN Cleansing Foam
A healthy looking complexion starts with perfectly cleansed skin. Remove dirt and excess oil without drying out skin. A highly effective daily-use face cleanser that removes dirt and excess oil while respecting the skin's natural moisture. The creamy, rich lather doubles as a shaving foam; ensuring a comfortable, close shave. Leaves skin exceptionally fresh without feeling tight or dry.
NON-COMEDOGENIC. DERMATOLOGIST-TESTED.
(Formulated to minimize the risk of allergy.)
Volume: 125ml
Shiseido MEN Eye Soother
A cooling gel that brings new vitality to eye area skin aged by the environment, the strain of looking at different screens or insufficient hydration. Reduces signs of fatigue, such as dark circles and fine lines. Gives immediate and long-lasting hydrating benefits and a soothing sensation.
NON-COMEDOGENIC. DERMATOLOGIST AND OPHTHALMOLOGIST-TESTED.
(Formulated to minimize the risk of allergy and eye irritation.)
Volume: 15ml
